Taking a Closer Look at ETFs – the Importance of Liquidity when Investing

A 30-second read by Nicholas Scheibner: You may have heard about low- or no-expense-ratio Exchange-Traded Funds (ETFs), but cost is not the most important factor when investing in an ETF – it’s liquidity. You want to make sure that the ETF you’re investing in has a high daily volume of trading. Everything can seem great with an ETF when markets are going up, but when things are going down, and you want to sell out of your fund, you may take a big loss.

To illustrate this, picture a room with 100 people, and a door that can only fit one person at a time.  Imagine everyone wanting to leave the room at the same time.  As you can imagine, there would be a rush to the door, and it would be difficult for everyone to get out – a similar theory applies to ETFs.  If there are very few people trading an ETF on a daily basis, it can be difficult to sell at the price you would like. You want to invest in an ETF that has a lot of activity, (a large door), so that when you want to exit, you can at a reasonable price. 

For more information on ETFs, you can read our “What are some differences between Exchange-Traded Funds and Index Mutual Funds? ” article.

For any other questions, please reach out to your Baron Team